About DMA Education

As the world's largest trade association for direct marketers, the DMA is recognized throughout the marketing community as the definitive source for information about marketing research, regulatory issues, and best practice recommendations. So it's no surprise that top companies across the country and around the globe trust DMA Education to deliver current, relevant, and effective education and professional training.

From a comprehensive DMA Certified Marketing ProfessionalTM program to our other certifications and
90-minute online courses, our curriculum was designed to accommodate any education interest, level of experience and availability. All of our instructors are industry experts who apply what they teach on a daily basis.

Join our LinkedIn career community to learn more about instructors, students, and administration.

In-Company Education | Prospective Instructors | Payment Policy & Confirmation
Cancellation Policy | Email Opt-Out | Current Instructors | Contact Us

In-Company Education

Our in-company training seminars are led by renowned DMA instructors who come to your office and:
• Customize a training agenda that addresses your team's needs and objectives.
• Focus on current challenges and opportunities in your organization.
• Use your own actual samples and situations as case studies.
• Ensure your entire team shares a common understanding and skill set.
• Facilitate group exercises to build team skills and camaraderie.

Fill out the form to the right, and a DMA education consultant will work with you to design the perfect in-company training experience that addresses your organization's unique goals and challenges, and fits within your budget and timeframe.

If you'd like, you can register for any one of DMA's in-person seminars to see if you think the content would be relevant to your organization. You'll see why Fortune 500 companies such as American Express and Delta Air Lines have entrusted us with educating their employees.

Back To Top

We are always eager to add to our stable of dynamic industry experts. Email us your contact information, and we’ll reach out to you.

Payment Policy & Confirmation

Back To Top

In order to confirm your place, we require payment in full. From time to time, we may need to change aspects of your course (e.g., commencement date, access, or location). If we do so for any reason, you will be contacted. If you have not received confirmation of your attendance from DMA, please call (212) 790-1440 to ensure your seat.

Cancellation Policy

Back To Top

If you cannot commence a DMA Education course for which you are registered, you may nominate a substitute from within your company. If you cannot nominate a substitute, please contact DMA Customer Service at (212) 790-1440 five (5) business days or more in advance of your DMA Education course commencing, so your registration fee will be held on account for a future event. All account credits must be used within a year. If you must cancel your registration altogether, please refer to the Cancellation Refund Schedule below. Registrants who do not cancel or arrange to have their registration fee held on account prior to the commencement of the DMA Education course forfeit their registration fee.

Timeline to Complete Online Courses

Back To Top

You have 18 months, from time of registration, to access and complete all online courses EXCEPT the following. These courses require completion within 90 days of registration:

• Web Analytics Certification
• Cross-Channel Digital Strategy
• Social Media Certification
• PPC Certification
• SEO Certification
• Web Conversion Certification

Cancellation Refund Schedule

In-Person Course

• 5 business days or more before the commencement date of the DMA Education course: refund or account credit minus $50 processing fee
• 4 business days or less up to the seminar date: no refund—account credit minus $150 fee
• 1st day of seminar/no-show: no refund—no account credit

Online Education Courses

• Prior to commencing the DMA Education course: registration fee will be held on account for a future event
• After commencing the DMA Education course: registration fee is forfeited except where there are extenuating circumstances whereby refund is given at the discretion of DMA

Please note account credits must be used within a year. If DMA cancels the education course for which you have registered, the registration fee paid will be held on account for a future event. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or cancelled.

Email Opt-Out

Back To Top

Email Customer Service to opt-out of DMA Education Emails.

Current Instructors

Back To Top

Please visit (and join) our LinkedIn group to learn about our current and past instructors.

Contact Us

Back To Top

DMA Headquarters
1120 Avenue of the Americas
New York, NY 10036
Email: DMAeducationinfo@the-dma.org
Phone: (212) 790-1440

Washington D. C. Office
1615 L St. NW, Suite 1100
Washington, DC 20036
Phone: (202) 955-5030