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Creative Strategy and Copywriting for Integrated Marketers

Location Dates
 New York June 3, 2013- SOLD OUT 

Overview
According to marketing guru Phillip Kotler, we are now in the “Age of Collaboration” where we are battling for the hearts, minds, and spirits of consumers.” Which means we can no longer advertise. We need to energize.

Creative Srategy and Copywriting for Integrated Marketers is a one-day, roll-up-your-sleeves workshop at which you will learn how to plan and develop creative strategies that are meaningful to your customer—and how to create advertising that sells products, grows your business, and builds relationships over the long term. To demonstrate the concepts taught in class, you’ll see multiple case studies of ECHO Award-winning campaigns.

Topics
  • Features, benefits, and value props
  • The creative brief: a blueprint to smart creative
  • Getting into the customer mindset
  • Explore how social media fits your advertising program
  • Discover 15 copywriting tips and 6 design tenets
Key Takeaways
  • Learn the difference between a feature, benefit, and value
  • Understand how to write a creative brief and characterize your best customer
  • Learn the foundation for writing and designing creative that sells product and builds last relationships

Course Type
In-Person Only

Course Duration
1 day

Registration Rates
DMA member $999
Non-member $1,399