To enroll online or speak with one of our representatives, please provide the following information:

Direct Mail: The Marketer's Secret Weapon

Location Dates
New York, NY  August 22-23, 2013
 
Overview
  
Is direct marketing dead or is it a stealth weapon?

This two-day course in direct mail will teach you the specifics of how to get amazing results and GUARANTEE that you will always have a successful direct mail campaign even amongst the current surge in electronic media. You will learn the 5 basic elements of success and you will know how to test and how to write copy that always gets attention. We cover B2B, retail (B2C), and fund-raising (non-profit).

The course will give you the knowledge you need to do direct mail right, as well as provide the tools and strategies to help you build it into a successful integrated campaign. We’ll make sure you stay ahead of the curve with two days of the challenges you might face and solutions you can use as soon as you return to the office.

 


Topics

  • Building consumer trust
  • Infusing Direct Mail into your strategic plan
  • The omni-importance of “the list”
  • Ensuring response
  • Positioning: the role of creative & copy
  • Timing & Fulfillment
  • DM Math - The importance of analytics & testing
  • Case studies and examples in B2B, B2C and Fundraising
  • Putting it in ACTION – hands-on campaign build

Course Type
In-person Only

Course Duration
2 days

Registration Rates
DMA Member: $1,399
Non-Member: $1,699