Email in the Marketing Mix

In Partnership With:  

Overview
Which channel has one of the highest returns on investment? If you said email, you’re on the right track and this course will help you continue on that knowledge path. Email marketing allows you to reach valuable customers rapidly, frequently, and economically while delivering among the highest returns of all direct marketing channels. Discover how to develop effective email campaigns that get you noticed in a crowded inbox and truly drive results. You’ll walk away with winning email marketing strategies and tactics you can apply immediately to better engage and retain valuable customers, grow new business, and increase revenue and contribution.

A comprehensive curriculum takes you from regulatory and deliverability essentials through program strategy and design to the detailed how-to’s of building, managing, and improving a multi-pronged email marketing program. To get the free email marketing newsletter from the eec, visit www.emailexperience.org.

• State of the email industry
• Anatomy of an email marketing program
• Master the world of email lists and databases
• Produce engaging creative, every time
• Learn the art and science of testing
• Manage, track, and measure response

• Learn to comply with changing regulations - including the Federal CAN-SPAM Act
• Discover the how-to's of building, managing, and improving a multi-pronged email marketing program
• Walk away with winning email marketing strategies and tactics you can apply immediately

Course Type
In Person Only

Course Duration
2 days

Registration Rates
DMA member $1,399
Non-member $1,699