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Cross-Channel Digital Strategy
This course teaches you how to develop a clear digital strategy while integrating offline tactics to enhance your total marketing budget. By learning of the necessary resources for a successful online marketing strategy, attendees will understand the elements needed in their own businesses to be successful.
The session will cover an integrated approach to successful campaign development; social media, website development, PPC marketing, email, online PR, online copywriting, usability, analytics, and how to adjust for improvement in all of these areas.Topics
** You have 90 days from time of registration to access your course