Cross-Channel Digital Strategy

Overview
How would you describe your digital marketing efforts? Do you know which areas need improvement or even consideration? Where can you best use your time and resources to accelerate your success?

This course teaches you how to develop a clear digital strategy while integrating offline tactics to enhance your total marketing budget. By learning of the necessary resources for a successful online marketing strategy, attendees will understand the elements needed in their own businesses to be successful.

The session will cover an integrated approach to successful campaign development; social media, website development, PPC marketing, email, online PR, online copywriting, usability, analytics, and how to adjust for improvement in all of these areas.

• Understanding the digital consumer
• Research methods for understanding and reaching your market
• Assessing your company resources for a digital strategy
• Integrating the digital strategy specifically for your company
• Analytics: Making your online presence a profit-generating machine
• Discover the power of integrated marketing by enhancing both online and offline strategies

• Discover the purpose and goals of online marketing
• Learn how to sell and persuade online
• Explore how to test and adjust for increased profits

Course Type
Online

Course Duration
20-30 hours over a 3 month period**

Registration Rates
DMA member $1,399
Non-member $1,699

** You have 90 days from time of registration to access your course