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Social/Mobile Boot Camp

Location Dates

New York, NY

  June 27-28, 2013
Overview
Laverne and Shirley. Peanut Butter and Jelly. Hand and Glove. Never has there been a better pair than Social and Mobile. Think about it -- How long ago did you update your Facebook status? What was the last Tweet you sent? Where did you do it from – your phone or tablet, perhaps? Social media is growing and thriving by the second and more and more social and mobile are becoming the dynamic duo. Spend 2-days with us at our hands-on interac­tive session and ensure that you have all the tools to stay 2 steps ahead in the ever evolving world of social and mobile marketing.

You will learn about both the time tested and cutting edge social sites, engagement practices, management tools and tracking/measurement, while gaining a better grasp on mobile facets like: devices, messaging, designing, program­ming and app development. Let us help you use mobile to unlock new doors in your social campaign, increasing engagement and building a stronger brand presence. This course will leave you with impactful ideas, best practices, and strategies that you can start putting to use immediately, without hesitation or frustration.



Topics
  • Understand the social and mobile media landscape, how it has evolved, and where it is now
  • Explore why you should be involved in the social media conversation and how it will impact your business
  • Determine how to build, monitor and control the messaging about your organization
  • Learn to develop a strong and successful social/mobile campaign and incorporate it into your marketing strategy
  • Discover ways to measure and quantify your so/mo efforts
  • Recognize how to keep up with trends, learn, grow, and adapt

Course Type
In-person Only

Course Duration
2 days

Registration Rates
DMA Member: $1,399
Non-Member: $1,699