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Telesales: Continuing the Conversation

Location Dates
Spring Session
 6 Thursdays beginning 5/23/13

Overview
Join us to learn the keys to successfully managing an in-house or out-sourced telemarketing program. Drawing upon a wealth of case studies, as well as upon the experiences of class participants, participants will be lead step by step to an understanding of the “do’s” and “don’ts” of recruitment and training of callers, pre-call and follow-up mailings, and testing and analysis.

Over the course of six live online “how-to” courses attendees will learn how to craft effective telephone scripts, and prepare appropriate responses to anything the Telesales Representative (TSR) may hear. Attendees will also learn how best to integrate outbound telephone calls with other direct response media, and will review direct response fund-raising similarities and differences around the world.

Topics
  • Planning and preparing for the call
  • Testing and analyzing results
  • Recruiting and training TSR’s
  • Making successful calls
  • Managing the campaign
  • Integrating telesales with other marketing approaches
Key Takeaways
  • Learn to target prospects
  • Understand how to write effective scripts
  • Help your TSR’s to respond effectively, and to close the sale

Course Type
Live Online

Course Duration
Up to 90 minutes per week over 6 weeks

Registration Rates
DMA member $599
Non-member $899