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Advanced Database Marketing

Overview
This course takes a deeper dive into the key principles of database marketing including: customer lifetime value, predictive modeling, customer segmentation, RFM segmentation (recency, frequency, monetary), database appending, and tests and controls. You'll get detailed instruction on effective use of database marketing in order to identify, profile, segment, target, and talk to your ideal audience.

Topics
  • Recency, Frequency, Monetary (RFM) analysis
  • Statistical modeling
  • Direct Marketing testing 

Course Type
90-Minute Online

Course Duration
90 minutes**

Registration Rates
DMA member $189
Non-member $219

View the DCMP Structure

 

** You have 18 months from time of registration to access your course