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Business-to-Business (B2B)

Overview
It's crucial to recognize the differences between business-to-business (B2B) and business-to-consumer (B2C) marketing. Learn to identify the essential sources of prospect data needed for effective B2B marketing. Gain new skills in creative strategy to develop offers that motivate responses from your business buyers. You'll come away from this course with effective strategies for persuading those hard-to-reach business associates, whether they are the end-user, influencer, or decision-maker.

Topics
  • How direct marketing plays in B-to-B
  • Data issues in B-to-B
  • Data hygiene
  • Developing irresistible offers
  • Compelling B-to-B creative
  • Five key principles of B-to-B creative 

Course Type
90-Minute Online

Course Duration
90 minutes**

Registration Rates
DMA member $189
Non-member $219

View the DCMP Structure

 

** You have 18 months from time of registration to access your course