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Marketing Metrics

Overview
Discover how to calculate acquisition and retention using basic metrics with step-by-step examples and exercises. Become skilled at tracking, monitoring, and measuring the response of your direct marketing. You'll learn basic direct marketing math and finance analysis, as well as how to apply this new knowledge for your company's benefit.

Topics
  • Acquisition campaign metrics
  • Retention campaign metrics
  • Putting direct marketing results into context

Course Type
90-Minute Online

Course Duration
90 minutes**

Registration Rates
DMA member $189
Non-member $219

View the DCMP Structure

 

** You have 18 months from time of registration to access your course