The Institute for Marketing Data Governance and Certification

Overview

Marketers should always follow best practices when it comes to data and information security, including physical security, virtual security, monitoring, and have in place business rules that insure privacy, and compliance including notice and customer choice. After years in the works, DMA has launched a comprehensive course and certification for marketers who use, access, and live in the world of data and information. Your sales and marketing team will become the go-to source for your clients and customers armed with the most current information on the public policy debate about data and information- and become conversant and knowledgeable about all facets of marketing data governance.

Who should attend

Anyone in your organization who sells information, uses data for marketing, works with clients who access and use data should attend this leading edge program.

Upon course completion and successfully passing the final course assessment, the attendee will be certified in all matters of marketing data governance and will understand data governance as it pertains to sales and marketing.

Topics

• Marketing Data from Sourcing to Access
• Data Descriptors, Data Channels
• Online and Off-line Media - Where Data is Used and Intersects
• Data Use, Privacy, Security and Compliance
• Best Practices
• Data Ownership and the Public Policy Debate

Course Type
In-Person Only

Course Duration
3 days

Registration Rates
DMA member $1,699
Non-member $1,999

Click image to download DMA's white paper>