Relationship Marketing I

Overview

This tough economy has only heightened customer’s demands for relevance and value. Join industry thought leader and recent Marketing Hall of Fame inductee, Ernan Roman online for this new training designed to teach you the powerful 4 Step Relationship Marketing Process. You will learn proven strategies and tactics for achieving double-digit increases in customer engagement and revenue.  Companies such as IBM, NBC Universal, Microsoft, HMS National, Life Line Screening, and Songza.com have achieved 10% - 35% increases in sales using this process.

You will receive detailed guidelines to help implement these proven best practices. In-depth case studies will illustrate how B-to-B and B-to-C leaders like Microsoft, Threadless, Life Line Screening, and HMS National achieved double-digit increases in response and revenue in this tough economy. 

In addition, new Voice of Customer research findings regarding social media and multichannel best practices will be provided.

• How to use Voice of Customer (VOC) Research to Drive Your Relationship Strategies
• How to Create Powerful Opt-in Databases with Customer's Self-Profiled Information
• Understand What Information is Appropriate and Not Appropriate to as In Opt-In
• Learn What Motivates Customers to Opt-In
• Understand how to Pre-test Messaging and Offer in VoC Research

Course Type
90-Minute Online

Course Duration
90 minutes**

Registration Rates
DMA member $189
Non-member $219

View the DCMP Structure