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Introduction and Overview of Direct Marketing

Overview
Gain an important overview of online and offline direct marketing channels – from print to web to social media. Explore the move toward integrated marketing and discover how direct marketing strategies can be used effectively in all media. You’ll review best practices and techniques and learn how to apply them in a multichannel environment.

Topics
  • What you need to know about the direct marketing process
  • Describing the transforming role of marketing in the 21st Century
  • The key elements of direct marketing
  • Foundations of direct marketing segmentation
  • Measuring direct marketing performance indicators (KPIs)
  • Building customer relations
  • Differences in B2B and B2C marketing
  • Integrating direct marketing in a multi-channel environment 

Course Type
90-Minute Online

Course Duration
90 minutes**

Registration Rates
DMA member $189
Non-member $219

View the DCMP Structure 

 

** You have 18 months from time of registration to access your course