Creative and Copywriting for Print & Web Certification
Whether you write or manage direct-response creative, you’ll discover dozens of new ways to streamline copy and get the results you want. Learn how to write clear copy and design compelling creative – for both print and online – in just two days.
Learn how a good copywriter and creative expert can become great. Receive dozens of samples of control mailings and profit-generating emails, landing pages and more. And participate in individual and group writing exercises and critiques that give you hands-on help with your current assignments.
Benefits of Attending
During the course, you will:
- Create and review interactive emails, websites, landing pages, direct mail packages, and more
- Learn creative techniques, dynamic word use, and new but easily applied rules that maximize response
- Craft a revenue-generating offer
- Enjoy the benefit of one-to-one and group critiques of your own copywriting
- Gain the opportunity to test for yourself, in class, the copywriting skills you need
- Understand the key difference between features and benefits and be able to answer your reader’s question of “What’s in it for me?”
- Be privy to the latest “What works and what doesn’t work” techniques for print and online marketing
- Revise your copy for maximum impact
- See, use, and take back to your office dozens of examples of winning emails, landing pages, and direct mail packages
Who Should Attend
This training will be valuable for anyone who influences the development and creation of direct response copy, including:
• Account Executives
• Ad Directors
• Association Managers
• Catalogers
• Creative Directors
• Copywriters |
• Communications Managers
• Designers
• Fundraisers
• Marketing Managers
• Publishers
• Retailers
|
Why You Should Attend
Learn how a good copywriter can become great. This course lays out every step for you, in all current direct response media. You’ll discover the answers to these and many other questions:
- How can I get the envelope, letter, brochure – everything in a mail package –to work together for maximum impact?
- How do I create an easy-to-use, effective landing page?
- Are there certain power words I should be using?
- Writing is hard – are there any shortcuts that will make it easier?
- What are the latest strategies for increasing click-through?
- How can I create the best offer?
- What’s the secret to writing powerful headlines?
- How do I write an email that will bring in the response I want?
SPECIAL FEATURE! Roll up your sleeves and get ready to write!
Practice the new writing, editing, and concept development skills you'll learn in engaging individual and group exercises.
Bring samples of your writing and benefit from valuable group critiques that’ll help you grow and succeed. Please bring 10 – 15 copies for the group to share.
Please bring your laptop. You will enjoy a number of writing exercises to improve your writing skills.
FREE BONUS!
You will receive a workbook packed with valuable information you can continually reference back on the job. It includes proven techniques, checklists, guidelines, and a wealth of other methods for improving your company's results. Plus, there is ample space for you to take notes and highlight new ideas as they are presented during class discussions. Attendees tell us this workbook alone is worth the price of admission!
