Create Winning Mobile Marketing Programs Seminar

Forecasts predict the US market for mobile advertising will grow by 36%, rising from $169 million in 2008 to $229 million during 2009. (Magna Research Report – May 2009)

There in no other media in history that has the reach and personalization that the mobile device has, and companies that are not already doing or planning on implementing mobile into their strategy will be left behind.

In the 1-day dynamic seminar attendees get more than just an overview, you will learn how to plan, launch, and evaluate winning mobile marketing programs – step-by-step. Learn from cases studies, and real world examples, provided by mobile application providers and mobile marketing eco-system players. Interactive examples will be utilized with attendees own mobile devices to demonstrate some of today’s best and worst mobile marketing campaigns.

Recent data from Comscore indicates that as of January 2009, 22 million individuals accessed the mobile web daily and 63 million monthly, up from 11 million and 37 million for each frequency during January 2008.

Benefits of Attending

• Understand the costs involved with implementing Mobile Campaigns
• Create Premium text message programs
• Learn how to Develop a Mobile Web Site
• Build a Mobile Marketing Database
• Manage Opt-ins and Opt-outs
• Track mobile campaigns and measure success
• Sell your content, product, services via Mobile

Who Should Attend

• Marketing Managers
• Marketing Directors
• Marketing VP
• Creative and Media Directors
• Account Executives
• Multichannel Marketers