Mobile Marketing

Get moving with the most important new channel in your marketing mix.

Mobile Marketing — or marketing to and via mobile phones and devices — is a relatively new, rapidly developing, and totally unique marketing channel. With mobile devices quickly becoming the primary source of communication for most of the world, mobile marketing will unquestionably be among the most important channels in your marketing mix.

Learn more through one of these DMA offerings:

• Create Winning Mobile Marketing Programs (In-Person Certification)
• Essential Mobile Marketing (Online Course)

Mobile marketing offers immediate targeted access to prospects and customers. It can be effectively combined with behavioral or trigger marketing strategies; print, broadcast, email, and web campaigns; and site specific targeting.

To leverage mobile marketing effectively, you will need to understand a range of new technologies, unique strategies, imperative regulations and evolving best practices. There are as many pitfalls as benefits, and the future use of the medium depends on respectful, responsible, and smart use by all mobile marketers.

DMA can help you successfully use one or more mobile platforms to send, receive, respond or search for valuable marketing-oriented messages or requests from and with customers or prospects utilizing:

• SMS: Short Message Service (text messages).
•  MMS: Multimedia Message Service (messages containing any combination of images, text, audio and video).
• Web: with mobile browsers becoming standard on new phones and the increasing coverage of high-speed mobile networks, mobile web is becoming a viable and profitable marketing platform.
• Bluetooth: marketing within Bluetooth technology hotspots offering location specific messaging and offers.
• GPS: Global Positioning System (Also referred to as LBS: Location Based Services).
• QR Codes: Quick Response Codes (or bar codes) allowing the contents to be decoded at high-speed by consumers with QR-enabled mobile phones (usually through a camera). This exciting technology makes any number of interactive experiences possible for the user ranging from being automatically linked to a website on a mobile browser to being entered for a contest. The codes can be incorporated or hidden in printed or electronic artwork such as a movie posters or music videos.