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Search Engine Marketing “Search Engine Marketing” is a somewhat contestable term. Some industry professionals define it as a blanket phrase that encompasses all listings – both Natural and Sponsored – within the Search Engine Results Pages (SERPs). Others hold to the notion that Search Engine Marketing only qualifies as the Sponsored or Paid Listings within the SERPs. We at the DMA take the more inclusive approach that Search Engine Marketing, or SEM as it is abbreviated, refers to all listings within the engines including, which are typically thought of as Google, Yahoo, Bing, AOL, Ask, and others. Learn more with one of these DMA programs:
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