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Acquisition & Lead Generation

Location Dates
New York, NY June 20 - 21, 2013- SOLD OUT 

Overview

Have you been part of the blame game? Sales blames marketing for not better engaging customers and providing them with the best qualified leads. Marketing points the finger at sales for not cultivating the relationship properly and converting that prospect into a customer. Stop the madness!

Join us for 2 days overflowing with tips, tricks, case studies and best practices for not only generating leads but nurturing them and acquiring new customers.

The course will take participants on a journey through understanding lead generation, sales and customer acquisition funnel, and customer lifecycle. It will also help both marketers and sales professionals better understand the impact and role direct marketing has on this process.

Topics
Customer Acquisition
  • Creating customers in this new marketspace
  • The (Ab) Normal Curve
  • Customer Lifecycle
  •  Maximizing & Measuring Direct Marketing’s Influence
  • Understanding and working the sales & acquisition funnel
  • Customer Conversion Cost
Lead Generation
  • Suspects, inquiries, prospects, leads and qualified leads
  • Sales Opportunity Development
  • Leveraging Inbound & Outbound Media
  • Understanding Customer Lifecycle
  • Maximizing & Measuring Direct Marketing’s Influence
  • Understanding and working the sales & acquisition funnel
  • Customer Conversion Cost

Course Type
In-Person Only

Course Duration
2 days

Registration Rates
DMA member $1,399
Non-member $1,699