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Campaign Analytics & Testing

Location Dates
New York, NY May 22-23, 2013
New York, NY December 16-17, 2013

Overview
In today’s multichannel world, proper testing and assessment of content, creative, messages and channels are more important than ever before. It is all about relevance -- sending the right marketing message at the right time to the right person in the right channel. Not getting it right could be devastating to the business resulting in an “opt out” or an “unlike” by the consumer regarding all future communications.

In this session you will learn how to set up tests within the traditional and digital world including social channels, read those results and assess their ROI. We will touch on issues of inappropriate campaign attribution and how Comscore, Facebook, Adobe and Google Analytics are assisting in these efforts. It will be an intense and information packed 2 days discussing everything you will need to know to drive your business forward in this complex and ever evolving multichannel world we live in.

In addition, those attending will also received many free tools and spreadsheet applications including free test design and analysis calculators, ROI calculators and breakeven calculators.

Topics
  • Analyzing test results
  • Designing tests
  • A/B split tests
  • Multivariate and full factorial test designs
  • Testing web content
  • Shopping cart abandonment tests
  • Email marketing tests
  • Testing in the social space
  • Paid search and banner ad testing
  • Assessing campaign ROI
  • Measuring Social
  • Campaign Attribution
Key Takeaways
  • How to apply testing to your marketing campaigns to measure effectiveness and make adjustments
  • An understanding of how to take campaigns that are working to the next level and make them work even better
  • Confidence in your results- running statistically valid tests

Course Type
In-Person Only

Course Duration
2 Days

Registration Rates
DMA member $1,399
Non-member $1,699