CRM & Database Marketing

Day 1 – Lifecycle CRM Overview and Business Strategy
Day 2 – Analytics to Drive Strategy

Location	Dates
New York, NY	September 23-24, 2013

Overview
As a marketer there is nothing more important than the customer and their interaction with your product or service. Database marketing is at the core of all customer relationship management (CRM) efforts. Whether you have database marketing in your title or you are just trying to figure out how to better work with your database marketing team to achieve business goals – this course is for you.

Decide whether to spend 1 or 2 days with industry expert, Devyani Sadh, Ph.D. getting to know successful CRM and Database marketing from either or both the business- strategy and/or the technical - analytical side. Whatever you choose you can be sure you will leave with a toolkit of ideas on how to support your customer from acquisition through long term loyalty. 

Topics

Day 1

• CRM and Database Marketing: An Introduction and Strategic Overview
• Strategies to Solve Key Business and Marketing Challenges
        •  Acquiring and building new customer relationships
        •  Strategies to retain, grow and monetize the customer base
        •  Methods to build customer loyalty
        •  Reactivating inactive customers
• What every Marketer needs to Know About their Marketing Database?
• Tapping into the Database with Effective Reporting, BI, Profiling, and RFM
• Understanding the Role of Advanced Analytics in Driving Business Success
• Creating Winning Campaigns and Contact Strategies
• Evaluating Campaign and Business Success
• Collaborating with your Database, BI, Analytics, and Campaign teams

Day 2

Mining the Database with Advanced Analytics: Overview

Identifying Segments within the Database

Learning Classification Techniques to Leverage Marketing Opportunities

Using Predictive Modeling to Enhance Targeted Marketing

Using Association and Sequences for Optimizing Bundles, Offers and Placement

Leveraging Customer Lifetime Value for Driving Strategic Decisions

Course Type
In-Person Only

Course Duration
1 or 2 days

Registration Rates
1 Day
DMA member $999
Non-member $1,399

2 Days
DMA member $1,399
Non-member $1,699