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CRM & Database Marketing
Day 1 – Lifecycle CRM Overview and Business Strategy
As a marketer there is nothing more important than the customer and their interaction with your product or service. Database marketing is at the core of all customer relationship management (CRM) efforts. Whether you have database marketing in your title or you are just trying to figure out how to better work with your database marketing team to achieve business goals – this course is for you.
Decide whether to spend 1 or 2 days with industry expert, Devyani Sadh, Ph.D. getting to know successful CRM and Database marketing from either or both the business- strategy and/or the technical - analytical side. Whatever you choose you can be sure you will leave with a toolkit of ideas on how to support your customer from acquisition through long term loyalty.
DMA member $1,399
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