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Data Governance: A Strategic Briefing for Senior Executives
Every marketer leverages data intelligence to reach and engage customers, -- BUT is your organization structured to optimize data use, avoid regulatory pitfalls and minimize risk?
The siloed organization structures of today, social and e-comm on one end, traditional marketing on the other, agencies managing pieces of the brand, all work well as we began to define how data sourcing, data delivery, and consumer insight worked together, with experimentation and testing in the forefront. But today, the sheer mass of consumer information forces a new view of how data is governed in an organization.
DMA Education presents a high level briefing designed to help senior executives think critically about how you can manage all aspects of your businesses that are data driven.