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Segmentation: Key to Web Analytics Success

Overview
From time-on-site to referring sites to organic vs paid traffic, understanding your visitors and the way they interact with your website is crucial to optimizing your pages and ultimately, to converting those visitors into customers. Partnered with well-defined KPIs and your data analysis feeds, understanding how to segment your visitors will transform your web strategies and translate to increased conversions. In this course, Avinash, walks you through good data, bad data, and the importance of effective segmentation analysis.

Topics
  • Hands On: Building Segments
  • Segmentation Rocks
  • Five Actionable Segmentation Ideas
  • Google Analytics Features: Segmentation

Bonus Articles

  • Intro to Segmentation: Segment Absolutely Everything
  • Advanced Segmentation in Google Analytics

Course Type
Online Only

Course Duration
4-6 hours over a 3 month period**

Registration Rates
DMA member $189
Non-member $219

 

** You have 90 days from time of registration to access your course