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SEM & PPC Essentials Certification

Overview
From keyword research to ad copy to formula-based bidding strategies, Pay-Per-Click (PPC) remains one of the more complex disciplines in internet marketing. Our comprehensive course will provide you the solid foundation you need in basic PPC principles with hands-on, step-by-step instruction on how to build your first campaign. In addition, you'll get the advanced tools and strategies you need to continue growing for the duration of your paid search career.

Topics
  • Structuring your PPC account
  • Understand content networks
  • Keyword matching options
  • Explore Bidding fundamentals
  • Discover advanced economic PPC formulas
  • Audit existing PPC campaigns
Key Takeaways
  • Learn to write effective ad copy and get noticed
  • Discover ways to optimize your landing pages
  • Gain superior knowledge of customer psychology

Course Type
Online Only

Course Duration
20-30 hours over a 3 month period

Registration Rates
DMA member $1,399
Non-member $1,699