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Navigating Web Analytics

Overview
Watch out world – you’re about to master web analytics. In this course, you’ll discover tools that will help you assess visitor behavior on your website. Whether you study SEO, social media, or paid search, success in any of these fields hinges on a keen understanding of web metrics. You’ll also learn the benefits of segmenting, revisit the linking strategy for your core pages, and isolate emerging trends in your data.

Topics
  • Web analytics & multichannel analytics
  • Introduction and advanced techniques for key performance indicators (KPIs)
  • Introduction and advanced segmentation techniques
  • Generating engaging and actionable web analytics
  • Experimentation and testing: Why you can’t survive without them
  • Multichannel analytics: Going beyond the website
Key Takeaways
  • Demystify experimentation and testing
  • Explore the various features of Google Analytics and how to use them
  • Discover how to generate valuable data from internal search analytics

Course Type
Online Only

Course Duration
20-30 hours over a 3 month period**

Registration Rates
DMA member $1,399
Non-member $1,699

 

** You have 90 days from time of registration to access your course