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The Art and Science of Content Marketing

Location Dates
Summer Workshop 6 Wednesdays beginning 4/10/13 - SOLD OUT


Overview
Today it is imperative that every marketer engage customers and prospects in a conversation. Which means you’ve got to make sure you’re delivering your content to the right people, at the right time, and through the right channels. This is a new mindset for most companies that are now beginning to strategize how to develop an engagement strategy, manage an effective process, and achieve measurable results with content marketing.  Most companies have many content assets.  The key is to develop a strategic process that allows you to know how and when to leverage your content assets across diverse marketing channels.  Plus, the process continues well after your audience become customers. Join us for this updated online course and put yourself on the path to developing a successful content marketing strategy.

Topics
  • Building the business case for content marketing
  • Developing the content marketing strategy
  • Creating the story you want to tell with your content
  • Identifying how to create your content differentiators and structure your content for the appropriate channel and audience
  • Creating a plan: how to promote your content marketing from a channel, a content asset and frequency perspective
  • Leveraging content assets across channels – what works best and where
  • Managing channels and tools of the trade
  • Measuring success

Course Type
Live Online

Course Duration
Up to 90 minutes per week over 6 weeks

Registration Rates
DMA member $599
Non-member $899