The Power of Gaming for Brand Growth

Overview
Consumers of all ages and walks of life are spending many hours a week playing games on their phones and computers. It’s no longer just the domain of kids. With so many media op­tions and information overload people are not engaging with traditional online and offline marketing programs.

While gaming has been around for centuries, marketers are now just starting to leverage the science behind it to engage consumers and measurably build their brands. After complet­ing this one-day hands-on class, you will have the ability to understand the behavior building theory behind casual gaming and the practical knowledge to start using it right away to build your brands.

• Understand what casual gaming is and why it is an important engagement tool
• Identify the thematically relevant casual gaming opportunities to bring your brand story to life
• Leverage gaming to build a compelling customer journey
• Learn to develop a strong and successful casual game concept for your brand
• Measure and quantify results of social gaming
• The best practices of gaming

• Learn how the brain interacts with game responses to see why people are spending countless hours on it each week
• Understand why gaming is such a powerful new tool for marketers
• Establish a working point of view to evaluate opportunities to use this

Course Type
In Person Only

Course Duration
1 day

Registration Rates
DMA member $999
Non-member $1,399