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Real-World Results with Online PR

Overview
How is your online reputation being managed? Online PR is expanding into a sophisticated business that includes much more than online press releases. From blogging to YouTube to Flickr to Facebook, there is a variety of new ways to gain attention for your website. Join our online PR pioneers and strategists to discover how to use search engines, social media, video, photos, and a variety of viral tactics to drive traffic to your website.

Topics
  • The evolution of Online PR
  • Press release optimization
  • Business blogging basics
  • Link-building strategies
  • How to play the social media game
  • Effectively use search engines, social media, video, photos, and more
Key Takeaways
  • Learn to effectively manage your online PR
  • Explore ways to gain fast, effective exposure for your business
  • Discover best practices for Flickr and YouTube in your online marketing strategy

Course Type
Online Only

Course Duration
20-30 hours over a 3 month period

Registration Rates
DMA member $1,399
Non-member $1,699