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Customer Experience Marketing: 4 Steps for Transforming Your Customer Experience

Location Dates
   
New York, NY September 12-13, 2013

Overview
This tough economy has only heightened customer’s demands for relevance and value. Join industry thought leader and recent Marketing Hall of Fame inductee, Ernan Roman at this new workshop designed to teach you the powerful 4-Step Customer Experience Marketing Process.

You will learn proven strategies and tactics for achieving double-digit increases in customer engagement and revenue. Companies such as IBM, NBC Universal, Microsoft, HMS National, Life Line Screening, and Songza have achieved 10%-35% increases in sales using this process.

Attendees will receive detailed guidelines to help implement these proven best practices. In-depth case studies will illustrate how B-to-B and B-to-C leaders like Gilt, MassMutual, IBM, Threadless, Microsoft, and Symantec achieved double-digit increases in response and revenue in this tough economy. Where possible, executives from these companies will present their case studies in person or via Skype.

In addition, new Voice of Customer research findings regarding social media and multichannel best practices will be provided.

Given Ernan’s reputation as an exceptional speaker, this workshop will be highly interactive, with ample time for in-depth Q&A and problem solving.

Attendees will receive a 50 Point Customer Experience Checklist to help you transform the quality of customer experience.

Attendees will also receive an autographed copy of Ernan’s best-selling book, “Voice of the Customer Marketing: A Proven 5-Step Process to Create Customers Who Care, Spend, and Stay”.

Step I: How to use Voice of Customer (VOC) research to drive your relationship strategies 

Step II: Create powerful preference databases with customer’s self-profiled information

  

Step III: How to use the 5 principles of multichannel marketing

 

Step IV: Increasing the power of your online and digital media marketing 


Course Type
In-Person Only

Course Duration
2 days

Registration Rates
DMA member $1,399
Non-member $1,699