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Achieving Enterprise Loyalty

Check back for upcoming dates this Spring! 

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Overview
Your loyalty program is up and running, but how do you make it truly profitable? Marketers spend an estimated $2 billion on promoting loyalty strategies every year, but only a few leverage that investment beyond the marketing department to improve profitability across the organization and achieve Enterprise Loyalty. This session provides the framework to transform your company operations to integrate customer-specific insights across the organization and maximize profitability. You’ll hear practical examples of hands-on, connect-the-dots strategies and discover ways to stitch Enterprise Loyalty into your corporate playbook.

Topics
  • Enterprise Loyalty overview and mapping of the long-term journey
  • Selling and managing the C-Suite
  • Moving beyond customer segmentation to true customer insights
  • The role of leadership in transforming the enterprise
  • Applying insights to merchandising and pricing
  • Dialing up the relevance in marketing and communications
Key Takeaways
  • Learn to connect-the-dots using data to inform the executive suite when selling the vision to management
  • Uncover the ways customer specific data informs merchandising mix, store location selection, pricing strategies, and more
  • Explore how to use data for targeted offers and messaging

Course Type
In-Person

Course Duration
2 days

Registration Rates
DMA Member: $1399
Non-Member: $1699